Brazilian by Brazilian Academy
Join the BbyB Academy
Your Guide to Waxing
Lica Sfreddo
I fell in love with waxing at a young age, starting with sugaring before eventually moving into hard wax. Over the years, I learned through experience, patience, and a lot of trial and error. Every mistake taught me something valuable, and little by little I developed techniques that truly worked, not just for results, but for comfort too.
When I began working professionally, I noticed how many clients came to me after having painful or upsetting experiences elsewhere. That stayed with me. It made me realize that the years I spent learning and refining my craft could help other estheticians create a better experience for their own clients.
That is why I created these classes. I want to share everything I have learned honestly and openly, so you can feel more confident in your skills and more connected to your work.
I genuinely love what I do. For me, waxing has never been just about hair removal. It is about helping people feel comfortable, cared for, and confident in their own skin. My goal is to help you build a practice you are proud of and create an experience your clients truly trust.
The Courses
The Art of Waxing
The Art of Waxing is a training experience that takes you far beyond textbook theory or YouTube tutorials. With Lica as your teacher, you’ll learn the art of waxing through real-world demonstrations on real clients. These intimate, hands-on lessons show genuine body waxing procedures rarely available online due to the nature of the work.
From setting up your work space to performing flawless Brazilians on both men and women, every video is designed to build your confidence, precision, and professionalism. Lica focuses on what basic classes wont tell you; how to deal with a variety of hair growth types. She'll teach you her strategy for approaching any direction of hair growth as well as tips and tricks for making things go quickly and smoothly.
The Business of Waxing
The Business of Waxing is your roadmap to turning skill into success, teaching you how to build, run, and grow a thriving waxing business from the ground up. Learn from a 20-year industry veteran who’s gone from working in salons to opening her own, you’ll learn the strategies that keep real studios profitable and clients coming back.
Lica will share with you what she has learnt over the years when it comes to areas such as pricing your services, managing clients and setting up your studio. Whether you’re just getting started or ready to scale your existing business, this course will give you the systems, confidence, and wisdom to build the waxing career you’ve always wanted.
Enrollment Options
Core Academy
$200
Complete Academy
$280
Why join Brazilian by Brazilian Academy?
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✺ A skill in demand✺
With clients returning every few weeks, you’ll always have consistent demand and repeat income. Plus, it’s one of the few industries that’s 100% human-powered safe from trends like automation and AI.
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✺Uncensored clients✺
Now you can learn almost anything on YouTube, this course stands apart for one reason: you can’t show these techniques on YouTube. With live demonstrations on naked clients, you get anatomically accurate training you’ll never find in free tutorials.
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✺Learn from a Pro✺
Your instructor, Lica, brings over 20 years of independent experience in the waxing industry , not from a textbook, but from real clients, real conversations, and real results.
Course Content:
The Art of Waxing
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Chapter 1 - Welcome & Studio Setup
Introduction to the course and your mentor, Lizandra. See how a real studio is set up and why it matters.
Chapter 2 - Waxing Foundations
Learn the foundations of waxing techniques, as well the apporach from someone with 20 years of experience on how to adapt your technique to any hair growth pattern.
Chapter 3 - Penis Waxing techniques
Covers all manner of male waxing scenarios, including special teqniques developed by Lica to speed up the process and make things easier. From ‘The Brazilian 3-way’ to ‘The Clothesline Trick’, you’ll learn the secrets of the master.
Chapter 4 - Brazilian Waxing (Female)
Learn the foundations of waxing techniques, as well the apporach from someone with 20 years of experience on how to adapt your technique to any hair growth pattern
Course Content:
The Business of Waxing
Chapter 1 - Making & Managing your studio
Learn how to set up your studio for success from layout and lighting to choosing the right wax brands and managing your time efficiently. You’ll also master the art of client communication, upselling services, and handling red-flag clients with professionalism and confidence.
Chapter 2 - Beyond Your Studio
Discover the real numbers behind starting and sustaining your waxing business with Lizandra’s actual startup cost breakdown and financial planning tools. You’ll also learn how to protect your body, your income, and your future through smart posture, physical care, and long-term financial fitness for self-employed waxers.
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✺ Frequently asked questions ✺
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No prior experience is needed. Whether you are completely new to waxing or already an esthetician wanting to improve your technique, this course was designed to help you build confidence step by step. I break everything down in a simple, practical way using real clients and real situations.
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You get lifetime access. Once you join, you can revisit the lessons anytime, whether it’s to refresh your technique, rewatch a demonstration, or catch up after a break.
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Unlike YouTube videos, these lessons feature real clients and real anatomy, the kind of demonstrations that simply aren’t available publicly. You’re not just learning theory; you’re getting an inside look at professional techniques from a 20-year industry expert who’s built a thriving business from the ground up.
The Art of Waxing
The Art of Waxing + The Business of Waxing